DAFTAR PUSTAKA MAKALAH EKONOMI
Abidin, Miranty. 2006. “CSR di Indonesia” Dalam MIX III (10):17. Jakarta.
Amine, A. 1998, “Consumers’ true brand loyalty: the central role of commitment”, Journal of Strategic Marketing, Vol. 6 No. 4, pp. 305-19.
Anonim. 2007. Wall’s Berbagi 1000 Kebaikan Bersama Viennetta Kurma: Kepedulian Terhadap Pendidikan Anak Bangsa. www.unilever.com. Diakses dari internet tanggal 28 Februari 2008
2007. Cause Related Marketing sebagai Bagian dari CSR. Blog: http://www.pewarta-kabarindonesia.blogspot.com. Diakses dari internet tanggal 28 Februari 2008.
Assael, Henry. 1998. Consumer Behavior and Marketing Action. Sixth edition. South-Western Collage Publishing. New York.
Barone, M.J., Miyazaki, A.D. dan Taylor, K.A. 2000. “The influence of cause-related marketing on consumer choice: does one good turn deserve another?”, Journal of the Academy of Marketing Science, Vol. 28 No. 2, pp. 248-62.
Becker-Olsen, Karen L, B, Andrew Cudmore, dan Ronald Paul Hill. 2006. “The Impact of Perceived Corporate Social Responsibility on Consumer Behavior”. Journal of Business Research. Vol. 59 no 1. pp 46-53.
Belch, G.E. dan Michael A. Belch. 2004. Advertising and Promotion: An Integrated Marketing Communication Perspective. 6th Ed. New York: McGraw Hill
Brink, Douwe, Gaby Odekerken-Schro¨der dan Pieter Pauwels. 2006. “The effect of strategic and tactical cause-related marketing on consumers’brand loyalty”. Journal of Consumer Marketing. Vol 23. No. 1 pp 15-25.
Chandon, P, Wansink B, dan Laurent G. 2000. “A Benefit Congruency Framework of Sales Promotion Effectiveness”. Journal of Academy of Marketing Science. Vol 64 (October), pp 65-81.
Cooper, D.R. dan Schindler P.S. 2006. Business Research Methods, Ninth Edition, Mc Graw-Hill.
Creyer, E.H. dan Ross, Jr. W.T. 1997. “The influence of firm behavior on purchase intention: do consumers really care about business ethics?”, Journal of Consumer Marketing, Vol. 14 No. 6, pp. 421-32.
De Wulf, K, Odekerken-Schroder, G.J. dan Iacobucci, D. 2001. “Investments in consumer relationships: a crosscountry and cross-industry exploration”, Journal of Marketing, Vol. 65 No. 4, pp. 33-50.
Dharmmesta, B.S. 1999. “Loyalitas Pelanggan: Sebuah Kajian Konseptual sebagai Panduan bagi Peneliti”, Jurnal Ekonomi dan Bisnis Indonesia, Vol.14, No.3, Juli, h.73-88.
Drumwright, M.E. 1996, “Company advertising with a social dimension: the role of noneconomic criteria”, Journal of Marketing, Vol. 60 No. 4, pp. 71-87.
Ellen, P.S., Mohr, L.A. dan Webb, D.J. 2000, “Charitable programs and the retailer: do they mix?”, Journal of Retailing, Vol. 76 No. 3, pp. 393-406.
Endacott, R,W,J, 2004. Consumers and CRM: a national and globar perspective. Journal of Consumer Marketing. Vol 21, pp 183-189.
Hair, J.F, Bush, R.P dan Ortinau, D.J. 2000. Marketing Research: A Practical Approach for the New Millenium. Boston: Irwin McGraw-Hill.
Hawkins, Del, Mothersbaugh, David, Best, Robert. 2007. Consumer Behavior: Building Marketing Strategy. Tenth Edition. Mcgraw-Hill.
Hendriani, Lis. 2006. “CSR Untuk Kemaslahatan Perusahaan Juga”. Dalam MIX III (10) :18-23. Jakarta.
Kiroyan, Noke. 2006. “CSR Harus Diregulasi?: Dalam SWA XXII (17):24. Jakarta
Kottler, Philip dan Keller, Kevin Lane. 2006. Principles of Marketing. 12th Ed. New Jersey : Pearson Prentice Hall.
dan Lee, Nancy. 2005. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. John Wiley & Sons Inc. Hoboken New Jersey, 2005.
Kuncoro, Mudrajad. 2003, “Metode Riset Untuk Bisnis dan Ekonomi”, Erlangga, Jakarta.
McAlister, D.T. dan Ferrell, L. 2002. “The role of strategic philanthropy in marketing strategy”, European Journal of Marketing, Vol. 36 Nos 5/6, pp. 689-705.
Macleod, S. 2001, “Why worry about CSR?”, Strategic Communication Management, Vol. 5 No. 5, pp. 8-9.
Maignan, Isabelle dan O, C. Ferrel, 2004. “Corporate Social Responsibility and Marketing: An Integrative Framework”. Journal of the Academy of Marketing Science. Vol.32 No. 1 pp 3-19.
Menon, Satya dan Khan. Barbara. 2003. “Corporate Sponsorship of Philanthropic Activities : When Do They Impact Perception of Sponsor Brand”. Journal of Consumer Psychology. Vol. 13 No.3 pp 316 – 327.
Miller, B.A. 2002, “Social initiatives can boost loyalty”, Marketing News, Vol. 36 No. 21, pp. 14-15.
Mohr, L.A., Webb, D.J. dan Harris, K.E. 2001, “Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior”, Journal of Consumer Affairs, Vol. 35 No. 1, pp. 45-72.
Nilsson, Christoffer dan Rahmani, Shadi. 2007. Cause Related Marketing: From Swedish Retail Perspective. Bachelor Thesis Marketing. Department of Business Administration and Social Sciences Division of Industrial Marketing and e-commerce. Lulea University of Technology. Sweden.
Polonski, M dan Speed, R, 2001. Linking sponsorship and cause-related marketing. European Journal of Marketing, Vol. 35 Nos 11/12, pp. 1361-1395.
Pracejus, J.W. dan Olsen, G.D. 2004, “The role of brand/ cause fit in the effectiveness of cause-related marketing campaigns”, Journal of Business Research, Vol. 57, pp. 635-40
Quester, P dan Lim, A.L. 2003. “Product involvement/brand loyalty: is there a link?” Journal of Product and Brand Management. Vol 12. No.1 pp 22-38.
Santoso, Singgih dan Tciptono, Fandi. 2001. Riset Pemasaran: Konsep dan Aplikasi dengan SPSS. Elex Media Komputindo. Jakarta.
Sekaran, Uma. 2003. Research Methods for Business: A Skill Building Approach. 4th ed. USA : John Wiley & Sons Inc
Sen, S. dan Bhattacharya, C.B. 2001, “Does doing good always lead to doing better? Consumer reactions to corporate social responsibility”, Journal of Marketing Research, Vol. 38 No. 2, pp. 225-43.
Strahilevitz, M. dan Myers, J.G. 1998, “Donations to charity as purchase incentives: how well they work may depend on what you are trying to sell”, Journal of Consumer Research, Vol. 24 No. 4, pp. 434-46.
Sugiyono. 2003. Statistik untuk Penelitian, Edisi Kelima, CV. Alfabet, Bandung.
Sumardy, 2006. “Branded CSR”. Dalam MIX III (10) : 14-16. Jakarta.
Sundar, S. 2007, Cause related marketing: Tactic or Strategy? International Marketing Conference on Marketing and Strategy. IIMK, pp 207-214.
Susanto, A.B. 2007. Corporate Social Responsibility. The Jakarta Consulting Group Partner In Change. Jakarta.
Traylor, Mark. 1981. “Product Involvement and Brand Commitment”. Journal of Advertising Research, Vol. 21 No.6, pp.51-56.
Till, B.D. dan Nowak, L.I. 2000, “Toward effective use of cause-related marketing alliances”, Journal of Product & Brand Management, Vol. 9 No. 7, pp. 472-84
Varadarajan, P.R. dan Menon, A. 1988, “Cause-related marketing: a coalignment of marketing strategy and corporate philanthropy”, Journal of Marketing, Vol. 52 No. 3, pp. 58-74.
Webb, D.J. dan Mohr, L.A. 1998. “A typology of consumer responses to cause-related marketing: from skeptics to socially concerned”, Journal of Public Policy & Marketing, Vol. 17 No. 2, pp. 226-38.
Welsh, J.C. 1999, “Good cause, good business”, Harvard Business Review, Vol. 77 No. 5, pp. 21-4.
Westberg, Kate dan Nigel Pope. 2004 “An Examination Of Cause-Related Marketing In The Context Of Brand Attitude, Purchase Intention, Perceived Fit And Personal Values”. Conference: Social, Not-for-Profit and Political Marketing.
Wood, L, M. 2004. “Dimensions of brand purchasing behavior: consumer in the 18-24 age group ” Journal of consumer behavior vol 4, pp 9-24.
Wymer, Walter dan Adrian Sergeant. 2006. “Insight from a review of the literature on cause marketing” International Review on Public and Non Profit Marketing, vol. 3, no 1 (June 2006), pp. 9-21.
Abidin, Miranty. 2006. “CSR di Indonesia” Dalam MIX III (10):17. Jakarta.
Amine, A. 1998, “Consumers’ true brand loyalty: the central role of commitment”, Journal of Strategic Marketing, Vol. 6 No. 4, pp. 305-19.
Anonim. 2007. Wall’s Berbagi 1000 Kebaikan Bersama Viennetta Kurma: Kepedulian Terhadap Pendidikan Anak Bangsa. www.unilever.com. Diakses dari internet tanggal 28 Februari 2008
2007. Cause Related Marketing sebagai Bagian dari CSR. Blog: http://www.pewarta-kabarindonesia.blogspot.com. Diakses dari internet tanggal 28 Februari 2008.Assael, Henry. 1998. Consumer Behavior and Marketing Action. Sixth edition. South-Western Collage Publishing. New York.
Barone, M.J., Miyazaki, A.D. dan Taylor, K.A. 2000. “The influence of cause-related marketing on consumer choice: does one good turn deserve another?”, Journal of the Academy of Marketing Science, Vol. 28 No. 2, pp. 248-62.
Becker-Olsen, Karen L, B, Andrew Cudmore, dan Ronald Paul Hill. 2006. “The Impact of Perceived Corporate Social Responsibility on Consumer Behavior”. Journal of Business Research. Vol. 59 no 1. pp 46-53.
Belch, G.E. dan Michael A. Belch. 2004. Advertising and Promotion: An Integrated Marketing Communication Perspective. 6th Ed. New York: McGraw Hill
Brink, Douwe, Gaby Odekerken-Schro¨der dan Pieter Pauwels. 2006. “The effect of strategic and tactical cause-related marketing on consumers’brand loyalty”. Journal of Consumer Marketing. Vol 23. No. 1 pp 15-25.
Chandon, P, Wansink B, dan Laurent G. 2000. “A Benefit Congruency Framework of Sales Promotion Effectiveness”. Journal of Academy of Marketing Science. Vol 64 (October), pp 65-81.
Cooper, D.R. dan Schindler P.S. 2006. Business Research Methods, Ninth Edition, Mc Graw-Hill.
Creyer, E.H. dan Ross, Jr. W.T. 1997. “The influence of firm behavior on purchase intention: do consumers really care about business ethics?”, Journal of Consumer Marketing, Vol. 14 No. 6, pp. 421-32.
De Wulf, K, Odekerken-Schroder, G.J. dan Iacobucci, D. 2001. “Investments in consumer relationships: a crosscountry and cross-industry exploration”, Journal of Marketing, Vol. 65 No. 4, pp. 33-50.
Dharmmesta, B.S. 1999. “Loyalitas Pelanggan: Sebuah Kajian Konseptual sebagai Panduan bagi Peneliti”, Jurnal Ekonomi dan Bisnis Indonesia, Vol.14, No.3, Juli, h.73-88.
Drumwright, M.E. 1996, “Company advertising with a social dimension: the role of noneconomic criteria”, Journal of Marketing, Vol. 60 No. 4, pp. 71-87.
Ellen, P.S., Mohr, L.A. dan Webb, D.J. 2000, “Charitable programs and the retailer: do they mix?”, Journal of Retailing, Vol. 76 No. 3, pp. 393-406.
Endacott, R,W,J, 2004. Consumers and CRM: a national and globar perspective. Journal of Consumer Marketing. Vol 21, pp 183-189.
Hair, J.F, Bush, R.P dan Ortinau, D.J. 2000. Marketing Research: A Practical Approach for the New Millenium. Boston: Irwin McGraw-Hill.
Hawkins, Del, Mothersbaugh, David, Best, Robert. 2007. Consumer Behavior: Building Marketing Strategy. Tenth Edition. Mcgraw-Hill.
Hendriani, Lis. 2006. “CSR Untuk Kemaslahatan Perusahaan Juga”. Dalam MIX III (10) :18-23. Jakarta.
Kiroyan, Noke. 2006. “CSR Harus Diregulasi?: Dalam SWA XXII (17):24. Jakarta
Kottler, Philip dan Keller, Kevin Lane. 2006. Principles of Marketing. 12th Ed. New Jersey : Pearson Prentice Hall.
dan Lee, Nancy. 2005. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. John Wiley & Sons Inc. Hoboken New Jersey, 2005.Kuncoro, Mudrajad. 2003, “Metode Riset Untuk Bisnis dan Ekonomi”, Erlangga, Jakarta.
McAlister, D.T. dan Ferrell, L. 2002. “The role of strategic philanthropy in marketing strategy”, European Journal of Marketing, Vol. 36 Nos 5/6, pp. 689-705.
Macleod, S. 2001, “Why worry about CSR?”, Strategic Communication Management, Vol. 5 No. 5, pp. 8-9.
Maignan, Isabelle dan O, C. Ferrel, 2004. “Corporate Social Responsibility and Marketing: An Integrative Framework”. Journal of the Academy of Marketing Science. Vol.32 No. 1 pp 3-19.
Menon, Satya dan Khan. Barbara. 2003. “Corporate Sponsorship of Philanthropic Activities : When Do They Impact Perception of Sponsor Brand”. Journal of Consumer Psychology. Vol. 13 No.3 pp 316 – 327.
Miller, B.A. 2002, “Social initiatives can boost loyalty”, Marketing News, Vol. 36 No. 21, pp. 14-15.
Mohr, L.A., Webb, D.J. dan Harris, K.E. 2001, “Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior”, Journal of Consumer Affairs, Vol. 35 No. 1, pp. 45-72.
Nilsson, Christoffer dan Rahmani, Shadi. 2007. Cause Related Marketing: From Swedish Retail Perspective. Bachelor Thesis Marketing. Department of Business Administration and Social Sciences Division of Industrial Marketing and e-commerce. Lulea University of Technology. Sweden.
Polonski, M dan Speed, R, 2001. Linking sponsorship and cause-related marketing. European Journal of Marketing, Vol. 35 Nos 11/12, pp. 1361-1395.
Pracejus, J.W. dan Olsen, G.D. 2004, “The role of brand/ cause fit in the effectiveness of cause-related marketing campaigns”, Journal of Business Research, Vol. 57, pp. 635-40
Quester, P dan Lim, A.L. 2003. “Product involvement/brand loyalty: is there a link?” Journal of Product and Brand Management. Vol 12. No.1 pp 22-38.
Santoso, Singgih dan Tciptono, Fandi. 2001. Riset Pemasaran: Konsep dan Aplikasi dengan SPSS. Elex Media Komputindo. Jakarta.
Sekaran, Uma. 2003. Research Methods for Business: A Skill Building Approach. 4th ed. USA : John Wiley & Sons Inc
Sen, S. dan Bhattacharya, C.B. 2001, “Does doing good always lead to doing better? Consumer reactions to corporate social responsibility”, Journal of Marketing Research, Vol. 38 No. 2, pp. 225-43.
Strahilevitz, M. dan Myers, J.G. 1998, “Donations to charity as purchase incentives: how well they work may depend on what you are trying to sell”, Journal of Consumer Research, Vol. 24 No. 4, pp. 434-46.
Sugiyono. 2003. Statistik untuk Penelitian, Edisi Kelima, CV. Alfabet, Bandung.
Sumardy, 2006. “Branded CSR”. Dalam MIX III (10) : 14-16. Jakarta.
Sundar, S. 2007, Cause related marketing: Tactic or Strategy? International Marketing Conference on Marketing and Strategy. IIMK, pp 207-214.
Susanto, A.B. 2007. Corporate Social Responsibility. The Jakarta Consulting Group Partner In Change. Jakarta.
Traylor, Mark. 1981. “Product Involvement and Brand Commitment”. Journal of Advertising Research, Vol. 21 No.6, pp.51-56.
Till, B.D. dan Nowak, L.I. 2000, “Toward effective use of cause-related marketing alliances”, Journal of Product & Brand Management, Vol. 9 No. 7, pp. 472-84
Varadarajan, P.R. dan Menon, A. 1988, “Cause-related marketing: a coalignment of marketing strategy and corporate philanthropy”, Journal of Marketing, Vol. 52 No. 3, pp. 58-74.
Webb, D.J. dan Mohr, L.A. 1998. “A typology of consumer responses to cause-related marketing: from skeptics to socially concerned”, Journal of Public Policy & Marketing, Vol. 17 No. 2, pp. 226-38.
Welsh, J.C. 1999, “Good cause, good business”, Harvard Business Review, Vol. 77 No. 5, pp. 21-4.
Westberg, Kate dan Nigel Pope. 2004 “An Examination Of Cause-Related Marketing In The Context Of Brand Attitude, Purchase Intention, Perceived Fit And Personal Values”. Conference: Social, Not-for-Profit and Political Marketing.
Wood, L, M. 2004. “Dimensions of brand purchasing behavior: consumer in the 18-24 age group ” Journal of consumer behavior vol 4, pp 9-24.
Wymer, Walter dan Adrian Sergeant. 2006. “Insight from a review of the literature on cause marketing” International Review on Public and Non Profit Marketing, vol. 3, no 1 (June 2006), pp. 9-21.